Disclosure: This post has affiliate links. I earn a commission at no extra cost to you. I only recommend products I personally believe in. More info on my Privacy Policy page.
10 Signs You May Need a New Website Or to Redesign Your Current One
Your website doesn’t stand out from competitors
No matter what industry you operate in and which market you are targeting, there is likely to be competition fighting for the top spot. This is just one of the reasons your website needs to be up to the mark.
If you feel your main competitors have websites that are more aesthetically pleasing, provide a more satisfactory user experience, and effectively convert more visitors into customers – it’s time for a new website redesign!
- Your website doesn’t provide a good user experience.
User experience is essential to ensure that your visitors can easily navigate your website and find all the information they need to make a purchase. There are many aspects to consider, including whether your website provides all the information a potential customer may be looking for, whether it has an easy-to-follow structure, and whether it has clear menus and buttons to guide visitors to the next stage.
Don’t you think that user experience is crucial for you? Statistics show that it only takes 0.05 seconds for users to form an opinion about your website – so it is essential for your website to make a great first impression.
Does your current website give visitors the user experience they are expecting? If the answer is no, you should consider a website revamp to make it as easy as possible for users to navigate your
website and be directed towards the content you want them to see.
- Your current website doesn’t have a responsive design
More than 50% of searches are now made by mobile, according to Google. This means ensuring that mobile visitors receive the same user experience as desktop users is more important than ever.
If visitors can’t view your website easily on mobile, they will go elsewhere. To learn more about how your website can be improved using responsive web design, speak to one of our team for more information.
- You’re not getting the conversions you hoped for
If you sell physical products through your website, the main aim is to get sales from your website visitors. If your website is to promote services or even to give information, your main aim likely is to get people to contact you. Any form of action can be calculated in your conversion rate.
If you are not getting the sales and enquiries you are after, you should consider a new website or redesign your current website to help you achieve your goals.
- Your branding isn’t shown through your website.
It may be that you didn’t have clear branding when your website was initially created or that your website doesn’t match up to the rest of your branding – which is why a website revamp may be the best option.
Here at SEO CoPilot, we can bring your branding to life with our graphic design service, or if you have an existing logo and colours you are happy with, we will use this consistently across your website.
- Your website isn’t coming up in relevant searches.
SEO and Website Design are two separate services; however, they both work hand in hand. If your website was created without SEO in mind, it is much more difficult to optimise it effectively, so you may want to consider a new website design.
Try searching Google for keywords relevant to your products/services and see if you come up with results. If you are invisible on search engines, your visitors will likely not find you.
The loading time is too slow.
Site speed forms a considerable part of user experience, and if visitors wait too long to access each page on your website, they will lose patience and click straight off.
To test your website’s loading speed and find out if a new website redesign would benefit you, you can use free tools such as GT Metrix, which tells you how many seconds your home page takes to load. Generally, you should keep your loading time to less than 3 seconds where possible.
- Your bounce rate is high.
The bounce rate is a crucial indicator of how well your website is doing its job, as it shows the number of visitors clicking straight off your website rather than visiting other pages. The higher the bounce rate, the less effective your website is at engaging visitors.
The possible reasons for a high bounce rate could vary from your website not being aesthetically pleasing, not having engaging content, or not having enough buttons to guide visitors to other pages.
If you have a high bounce rate or are unsure how to find this information, our friendly web design team is always on hand to help.
- Your website looks outdated.
How long has it been since you had a new website? If you have let your website get outdated and it no longer does its job effectively, it may be time for a website revamp. An old-looking website with vast blocks of text and not much design, which is not user-friendly, is likely to suggest to visitors that you are not bothered about how you present your business.
Keeping your website updated regularly with new content is a good idea, but your design may also need looking at. If you feel your design is not appealing to your target audience, you will benefit from a redesign.
- Your website doesn’t work!
If any of the previous signs are ringing alarm bells for you, the chances are your website is not working as effectively as it should be. If you have ever visited a website which is hard to navigate, doesn’t look the part and doesn’t give you the information you need, you will know just how frustrating it can be.
Do you think your website would benefit from a redesign? For information on how we can create a new website for you or redesign your current one, get in contact with our friendly team today at 01246 556 565.
