Internet Marketing Trends and What to Watch out for in 2024

Digital marketing trends are constantly changing, and in this day and age, they alter by the second! With so many different platforms and ways to promote a business or company, staying updated with current marketing trends is essential. And, in 2023, there is plenty to look out for.

Some marketing messages never really change – but as technology evolves, so does how people respond to marketing campaigns.

Yes, standards such as email marketing will never go away, but it’s time to start preparing your own digital strategy for the revolution ahead.

From machine learning to virtual reality, it’s a wild, wonderful world of tech out there – and you can harness it all within your regular digital marketing activities.

Here are some of our top Internet marketing trends you should watch out for in 2024 – possibly beyond!

User-generated content

We have all seen influencer marketing on our social media feeds. Influencers self-promote by posting videos and photos about their products, enticing their viewers to buy their products or services, which we then see on our mobile devices.

And, as good a digital marketing strategy as that may be, it can only do so much. This year, we will see a big increase in user-generated content.

What is user-generated content?

People create User-generated content to promote a specific business or person online. For example, if you have ever seen a social media post from a company that includes photos or videos of general people enjoying their product, that is user-generated content.

Another example would be people shooting videos of themselves, discussing their interactions and experiences with the brand and posting them online.

Is it worth creating?

This quality content creation is an excellent way of getting existing customers to bring in new, potential customers. Businesses all over are already using these kinds of digital content marketing efforts to broaden the reach of their brand, and we will likely see a lot more of it in 2024.

AI tools

AI writing tools are building up to create a vast digital marketing trend this year and will likely revolutionise the industry for good.

If you have been anywhere online in the past few months, you’ll likely have heard of ChatGPT. This Artificial Intelligence tool is already disrupting the way people create content. While the tech has been around for some time, it’s safe to say it’s never been as accessible as through OpenAI’s attractive presentation.

ChatGPT can easily create human-sounding content in seconds upon request. The content is different every time, making it unique to each user.

However, it is essential to remember that AI, as impressive as it is, isn’t perfect. Nothing can beat a human marketer in terms of research, expressive writing, and outreach!

(Update) It’s not against Google’s guidelines to use AI to assist in writing content; however, only quality, helpful content following E-E-A-T will rank well. Read more here!

Is AI good for SEO?

Regarding SEO tactics, AI isn’t always the best option. Search engines such as Google can quickly discern whether or not they think that content has been written by a human using natural language processing. And if it hasn’t, it usually doesn’t end well for the content in question!

AI is proving helpful in brainstorming and planning marketing strategies. However, don’t rely on it to produce all your social media posts or write your blog content outright- it won’t end well!

Educational Videos

All businesses need to show that they understand what they’re talking about. Yes – you can handle a lot of the authority transfer through well-written content – but as it happens, your content strategy needs to swing towards video marketing in 2024.

How to create educational videos

Your average web visitor benefits enormously from short educational videos. Uploading a short form video on your social media platforms and website to show exactly what your business does, how it does it, and how you can solve particular problems can – and will – make a serious difference.

We’re seeing these kinds of videos all over TikTok, Snapchat, and Instagram – the social media platform is generally evolving, and it’s all about video.

Direct conversations

Most websites have contact forms where people can fill out their questions or requests and expect an answer from the company within the following days.

However, that takes time and can often lead a customer to search for the help they need elsewhere or to move on. Can you blame them, honestly?

Direct conversations will be a significant marketing trend in 2024. All good websites should have solid customer service channels (or even chatbots) available to help serve visitors.

From a marketing strategy standpoint, direct conversations are further unfurling on social media. On Instagram, for example, a brand may choose to reach out to prospects with a chatbot and effectively ‘get them into the funnel’.

It’s quick, it’s easy, it’s cheap – and everybody wins.

Google Analytics 4 – it’s now or never.

Of all the latest trends set to unfold, a considerable shift towards Google Analytics 4 is likely to be the most signposted.

Universal Analytics will no longer provide data collection and analysis this year, so many marketers are already getting better acquainted with GA4.

GA4 provides access to multiple channels’ data tracking to help unify customer journeys more easily. It’s a better model overall, and the shift away from UA will force marketers and marketing teams to start taking its assets more seriously.

Getting Started

Although all of the new significant digital marketing trends may seem daunting at first, it’s important to understand them and learn how to use them best to build a broad audience for your business!

That means learning how to best use social media channels, adopting conversational marketing, and – naturally – fine-tuning your search engine optimization in accordance with these changes.

Need help getting your brand out there? Call SEO CoPilot on 01246 556565, and we’ll guide you through the latest digital marketing trends and how to best use them for your business.

Let 2024 be your year, and get the best digital marketers on your side!