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7 Reasons Why Logos Important For Your Business
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We are all visual people! While we love various brands and businesses for the services they provide, there is always that initial ‘hook’ or ‘spark’ that really gets us interested. For many people, it’s all in the presentation. But why are logos important, first and foremost, when it comes to making that big first impression?
In this guide, we’ll take you through some top logo design benefits worth remembering when setting up online or offline marketing. You never know – a suitable logo might be the making of you.
It’s your first foot in the door.
First impressions matter, as they say, and a logo for any business is a genuine calling card. If your logo doesn’t impress or entice from the get-go, you might lose customer interest. It really could break your customer flow very early on, so the idea is to create an image that’s appealing yet simple and that tells the viewer a bit about what you do.
Creating a great first impression might be creating a clean, inspired design that’s easy to recognise. We’ll touch on this a bit more later. However, you need a great logo to sell your business without words. That’s not always so easy to do on your own, so it’s essential to get help from the experts!
People judge very quickly.
This might sound like a generalisation, but it’s true, and we are all guilty of it. In this fast-paced world, most of us make decisions very quickly. This applies to logo design for business purposes, too – if the logo or branding doesn’t leap out at you as a consumer, you will likely want to go elsewhere. The same applies if you visit a website with less than inspiring content.
Therefore, you need to trap that snap judgment as cleanly as possible. That means a simple, attractive image that’s relevant and recognisable.
It’s your calling card.
We’ve mentioned above why logos are important for businesses that tend to act as calling cards. Let’s explore that a little further. By this, we mean that you are effectively creating a recognisable emblem that you can imprint on the wider world – which people will see and resonate with for a long time to come.
Let’s take a couple of examples in mind. Apple and McDonald’s tend to lead the pack regarding iconic logo imagery because both logos are synonymous with their brands. Apple’s is deceptively simple – it’s more than a logo; it speaks volumes. McDonald’s iconic ‘M’, too, works well as it is genuinely unique.
You must create a logo that lets people know who you are, far and wide. You need people to recollect what you do just from viewing that straightforward image.
Why are logos important – Now we hope you know why
If you’re setting up visual branding for your business, you will need to start with your logo. That’s because, much of the time, your logo sets the tone. It is the ‘head’ on the ‘body’ or the ‘front door’ into the rest of your visual design. Whatever tone and image your logo sets, the rest of your branding should follow.
That’s because this is how your customers head out on their journeys with you. They see your logo first and then the rest of your marketing and branding. Therefore, it makes sense to set up a great logo that effectively establishes how the rest of your visual appeal will turn out.
It puts you apart from the pack.
A great logo is unique. We’ve looked at Apple and McDonald’s logos above, as these are fantastic, striking, one-of-a-kind logos that stand out on their own. The challenge in modern logo design is to try and develop something simple yet effective that’s never been done before. That’s not an easy task; again, it’s why you should always appeal to an expert designer.
A great logo for your business will immediately get people sitting up and paying attention. Plus, it will be memorable – you have the hook and the enduring appeal.
Why are logos important – They speak louder than words
Why are logos important in the modern age? Let’s keep this brief – no one has time to read lines and lines of text if they’re looking for a service or want to buy a product. If your logo is appealing enough, it’ll grab their attention and inspire them to read further.
Logos speak louder than words, telling a story without the need for purple prose or fluffy copy. Once you have that crucial attention, you can back it up with great copy that converts.
It’s the done thing
If you don’t have a logo for your business, you risk falling behind the pack. Even the smallest local companies are now turning to graphic designers to help them create unique signs and images to stand out. A business name and a slogan are no longer enough – in the modern age, you need a simple, compelling image that tells people what they need to know.
The best logo design for business should act as a fantastic lead-generation tool. It should open the door to people who need your help but don’t have the time to sit through the waffle to make that crucial first decision.
If you’re stumped for ideas on what your ideal business logo should look like, don’t worry. We all have to start somewhere! Moreover, a talented logo designer and branding team at SEO CoPilot is always ready and waiting to offer a helping hand.
Get in touch via web form or call – and let’s start getting that perfect logo branding out in the public eye.
